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HEALTH ARTICLES

July Health Show: Benefits of Whey Protein

from Jana Mitcham
July 6, 2006

Join host, Diamond Affiliate Meme Groseth (MG) as she discusses the benefits of whey protein (found in Vitamark's Appetizer Diet Cookies and Shakes) with Vice President, Tom Mitcham(TM):

MG: Are you there Tommy?

TM: I sure am Meme, and I can't wait to give that free product. Tonight's free product is our Vita Enhanced Water--certainly a product that I hope everyone on this call is familiar with. When you drink Vita Enhanced Water (VitaWater ), it provides a way to alkalize your body, a way to make nutrients more bioavailable to the body and a way to detoxify the body at the cellular level. When it is applied topically, it provides relief for burns, sunburn, insect bites, minor cuts and scrapes and makes a great spritzer for your face(some faces need it more than others; but all faces are grateful for the refreshing comfort and the help it offers)!

MG: I am really excited about this free product ? as should everyone on this call be ? especially if you are on the 100BP Autoship because the VitaWater is the July free AutoShip product. We know that water is essential to life. Every biochemical process depends on it. VitaWater through its molecular and alkalizing impact simply creates an improved water. This allows for improved biological function which contributes to overall better health.

TM: Now to give that free product! Don't forget to call out your name before answering. Now for the first question:

Q1: What is the city of Oberammagou, one of the destination cities for the Vitamark Diamond Incentive Oktoberfest 2006, most famous for?

Ans: The "Passion Play", a depiction of the life of Christ.

Winner:

Q2: Which two of Oberammagau's famous "Storybook Houses" were featured in the Vitamark Bulletin?

Ans: Little Red Riding Hood House and the Hansel and Gretal House

Winner:

Q3: Name 2 of the 7 Diamonds who are already qualified for Oktoberfest 2006?

Ans: John and Becky Harrod, Michael and Linda Dlouhy, Kimberr and Doug Jarvis, Art and Ann Jonak, RS Mallory, Keith and Liz Schreiter and Mike and Tiffany Potillo. Congratulations to all qualifiers!

Winner:

Q4: Name 2 of the 6 Diamonds who are half way to achieving Oktoberfest 2006?

Ans: Ron and Fran Flanders, Meme and Miles Groseth, Calvin Iwashita, Loretta and Wydell Madison, Judith May and Alberto and Cleta Torres.

Good luck as you guys try to make it 4 more times in the next 5 weeks.

Winner:

MG: Congratulations to all of you who answered the questions. Don't forget to call the Home Office to verify that you were one of tonight's winners. Now, Tom will be sharing some information with us about Whey Protein, a major component of the Appetizer Diet Cookie and the soon to be released Appetizer Diet Shakes, Delicious Strawberry and Velvety Vanilla.. We will not be making any claims that Vitamark products cure, treat or prevent any diseases. We are simply educating you to the amazing impact that whey proteins have on your health.

TM: Meme, you know me ? I always like to start off by seeing if anyone has a testimonial to share. Some of you may have shared your testimonial previously, don't hesitate to do it again ? there are always new people on the call who have not heard it. We'll start with 2 testimonials and save the rest for the end of the call ? don't be shy ? remember you get free product when you share. Now who'll be first?

TESTIMONIALS

MG: Thanks for sharing. Now for that information on Whey protein.

TM: I would like to start by answering the question , "What is whey protein?" Whey protein is a pure, natural, high quality protein from cow's milk. It is a rich source of the essential amino acids needed on a daily basis by the body. Vitamark uses a premium whey protein concentrate called a "Milk Version" because it is made from the milk portion only from light white cheeses and not from the cheese itself. This makes it comparable to the purest form of whey protein,the isolate, in the fact that it is lower in fat,lactose(less than 10%) and cholesterol than most whey protein concentrates. But, unlike the whey protein isolates which are sometimes denatured and bleached due to the source of the milk and high temperatures used in processing;our whey protein concentrate insures its quality with ultra filtration and low heat processing techniques.

MG: I understand that whey protein is an excellent protein choice for anyone of any age. And that, it offers many benefits in areas including weight management, overall good health, bone health, immune health, and physical activity/sports nutrition. I also understand that new information on the health benefits of whey protein becomes available as researchers discover new application for it.

TM: Right you are Meme and there has just been an important study completed by researchers from the US Dept of Agriculture on the impact on weight, body fat and waist size of soy protein, whey protein and a carbohydrate supplements consumed for a period of 6 months. And what they reported was that those who consumed whey protein weighed less and had less body fat than those who ate a carbohydrate supplement(soy was same as whey--good news for soy lovers). But,here's the kicker--those who ate the whey supplement had a smaller waist size than either other group.

Baer DJ, et al, "Whey protein decreases body weight and fat in supplemented overweight and obese adults." EB 2006: Advancing the Biomedical Frontier, San Francisco, CA, April 2, 2006.

MG: That does it for me,you don't have to say another word--bring on the Cookies and Shakes! I don't need to hear any more benefits,

TM: Hold on, Meme,you'll want to know more about the incredible whey protein because of all it does for you--granted that smaller waist is up near the top of my list, too ! Like we said before, whey protein is a good choice of protein for anyone. It provides the "essential amino acids" which are the building blocks for healthy skin, nails. muscles and other body tissues. But how can whey protein impact everyday areas of your life and health. I am going to break it down to areas such as: Weight Management, Physical Activities, Circulatory Health, Impact of Whey Protein on the Nutritional Needs of Immune and Blood Sugar health and The Aging Processes.

TM: I will start with Physical Activity : Whether you are a serious athlete or a week end warrior you still want the best and whey protein has long been considered the "Gold standard" for athletes who want to build and sustain a lean, strong, well-defined muscular foundation. What makes this so:

Whey protein ,as we mentioned earlier, is a "complete" protein containing all of the essential amino acids required in the daily diet.

Whey protein is exceptionally rich in the branched chain amino acids(BCAAs). In fact it is the food source with the highest known levels.

BCCAs are metabolized directly into the muscle tissue and the first amono acids used by the body during times of resistance and exercise training. The BCCAs, provided by the whey protein, help the body replenish levels to repair and rebuild lean muscle mass.

Whey protein is a good source of leucine, an essential amino acid that promotes muscle growth and muscle protein synthesis. Science has shown that people who exercise profit from a diet high in leucine and have less body fat when compared to those who get lower levels of leucine.Whey protein is often called "the fast protein" because it seems to provide nourishment quickly to the muscles.

Active people recognize the importance of maintaining a healthy immune system. And, whey protein is important in its ability to help the body increase levels of glutathione, an antioxidant important to the immune system and which may be depleted by exercise and resistance training.

MG: Sounds like whey protein is really an active person's dream; but like study referenced earlier about "getting a smaller waist size by just eating a whey protein supplement, I want to know if there are other weight management benefits?

TM: We all know that diet plays an important part in your weight management program;and, adding whey protein can make a difference--a positive difference. Why, you may ask?

We discussed the importance of leucine to maintaining lean muscle mass; well Dr. Donald Layman, University of Illinois professor, has pointed out that leucine improves body composition. Whey protein contains more leucine than milk,egg or soy protein. This high quality,leucine rich whey protein may help preserve lean muscle mass while promoting fat loss.

Since the body uses more energy when digesting protein than other foods, you may burn more calories after consuming protein.

Because of proteins impact on blood sugar, you may experience reduced hunger.

Due to certain bioactive components, whey protein encourages the release of two appetite-suppressing hormones; cholecystokinin(CCK) nd glucagon-like peptide-1(GLP-1).There has been a recent study which indicates that whey protein impacts satiety more than casein, the other milk protein; and, as such that by adding whey protein as a mid-day snack or drink you may help control food intake at the next meal.

MG: I can certainly see why whey protein is included in the Appetizer Diet Shake and Cookies!

TM: Right you are, Meme, and with the numerous nutritional benefits of protein for circulatory health, blood sugar health and the numerous health conditions impacted by the immune system and obesity; whey protein seems a good choice as part of your daily health diet. Another well documented use for quality protein is in use with wound healing. Protein and its amino acids are the building blocks that start the growth of new skin during the healing process. The exceptional high quality of whey protein should make it a top choice following surgery or burn therapy! The last specific area that I would like to discuss is proteins impact on the "aging process:" We are all acutely aware of the loss of muscle mass as we age and the negative impact this can have on our health. So, no wonder, with the impact of a good quality protein like whey protein on the maintenance of strong muscles during the aging process, it is recommended as a dietary product. It is especially effective when combined with exercise. A recent study at Boston University pointed out another benefit of whey protein: it showed that elderly people who consumed low levels of protein had a significant loss of bone density. Perhaps had their diet included whey protein they may have kept their bones healthy and strong.

MG: Thanks for all of the enlightening information about whey protein--especiallly the study on smaller waists! I am looking forward to making the Appetizer Diet shakes a part of my daily routine as the Cookies already are. Well its time to say goodnight, Tommy.

TM: Before we go, I'd like to invite any of you who have been inspired to share your testimonial, to do so at this time.

TESTIMONIALS

TM: Thanks for sharing. Please remember that this is the day the Lord has made, let us rejoice and be glad in it!

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

REFERENCES

Boirie, Y, et al. Slow and fast dietary proteins differently modulate postprandial protein accretion. Proc Natl Acad Sci USA. 94:14930-14935, 1997

FAO/WHO: Report of the Joint FAO/WHO Expert Consultation on Protein Quality Evaluation. Rome: Food and Agriculture Organization of the United Nations, 1990.

Boh?, J. et al., Human muscle protein synthesis is modulated by extracellular, not intramuscular amino acid availability: a dose-response study. J Physiol 552, 315-324 (2003).

Wolfe, RR. Protein supplements and exercise. Am J Clin Nutr 72, 551S-7S (2000).

Tipton, KD. & Wolfe RR. Protein and amino acids for athletes. J Sports Sci 22, 65-79 (2004)

Walzem RL, Dillard CJ, German JB. Whey components: millennia of evolution create functionalities for mammalian nutrition: what we know and what we may be overlooking. Crit Rev Food Sci Nutr. 42, 353-72 (2002)

Tipton, KD et al. Ingestion of casein and whey proteins result in muscle anabolism after resistance exercise. Med Sci Sports Exerc 36, 2073-81 (2004)

Hulmi, JJ et al. Protein ingestion prior to strength exercise affects blood hormones and metabolism. Med Sci Sports Exerc 37, 1990-97 (2005)

Haymes EM & Clarkson PM. Minerals and trace minerals. In: Berning JR, Steen SN, eds. Nutrition for Sport and Exercise. Gaithersburg, Md: Aspen Publishers, 1998, pp. 77107.

Manore MM. Nutritional needs of the female athlete. In: Wheeler KB, Lombardo JA, eds. Clinics in Sports Medicine: Nutritional Aspects of Exercise. Philadelphia, Pa: WB Saunders Company; 549563, 1999.

Morifuji M et al., Dietary whey protein increases liver and skeletal muscle glycogen levels in exercise-trained rats. Br J Nutr. 93, 439-45 (2005).

Marshall, K. Therapeutic applications of whey protein. Alt Med Rev 9, 136-156 (2004)

Bounous, G et al. The immunoenhancing property of dietary whey protein concentrate. Clin Invest Med 11, 271-8 (1988)

Bounous, G. Whey protein concentrate (WPC) and glutathione modulation in cancer treatment. Anticancer Res 20, 4785-92 (2000)

Bounous, G & Molson, JH. The antioxidant system. Anticancer Res 23, 411-5 (2003)

Xiao, R et al. Dietary exposure to soy or whey proteins alters colonic global gene expression profiled during rat colon tumorigenesis. Mol Cancer 11, 1 (2005)

Eason, RR et al., Dietary exposure to whey proteins alters rat mammary gland proliferation, apoptosis, and gene expression during postnatal development. J Nutr. 134, 3370-7 (2004)

Tsai, WY et al. Enhancing effect of patented whey protein isolate (Immunocal) on cytotoxicity of an anticancer drug. Nutr Cancer 38, 200-8 (2000).

Svensson, M et al. Conversion of alpha-lactalbumin to a protein inducing apoptosis. Proc Natl Acad Sci USA 97, 4221-6 (2000)

Markus, CR et al. Whey proteins rich in alpha-lactalbumin increase the ratio of plasma tryptophan to the sum of the other large neutral amino acids and improves cognitive performance in stress-vulnerable subjects. Am J Clin Nutr 75, 1051-6 (2002)

FitzGerald, RJ & H Meisel. Lactokinins: whey protein-derived ACE inihibitory peptides. Nahrung 43, 165-7 (1999)

Yamamoto, N et al. Purification and characterization of an anti-hypertensive peptide from a yogurt-like product fermented by Lactobacillus helveticus CPN4. J Dairy Sci 82, 1388-93 (1999)

Murakami, M et al. Structural analysis of a new anti-hypertensive peptide (beta-lactosin B) isolated from a commercial whey product. J Dairy Sci 87, 1967-74 (2004)

Kawase, M et al. Effect of administration of fermented milk containing whey protein concentrate to rats and healthy men on serum lipids and blood pressure. J Dairy Sci 83, 255-63 (2000).

Brown EC, et al., Soy versus whey protein bars: Effects on exercise training impact on lean body mass and antioxidant status. Nutrition Journal 2004, 3:22 (2004).

Demling RH & DeSanti L., Effect of a Hypocaloric Diet, Increased Protein Intake and Resistance Training on Lean Mass Gains and Fat Mass Loss in Overweight Police Officers. Ann Nutr Metab;44:2129 (2000)

Middleton et al., Whole blood and mononuclear cell glutathione response to dietary whey protein supplementation in sedentary and trained male human subjects. Int J Food Sci Nutr, 55, 131-141 (2004).

 

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